The EO Visionary Voices Podcast

Host Brent Peterson sits down with Mick Todd, founder and chairman of 2B Limitless, a coaching, executive training, and experience company operating across 40 countries. The conversation covers the philosophy behind effective coaching, the difference between advising and asking great questions, and why ownership of change matters more than any piece of advice a coach can offer. For any entrepreneur wondering whether coaching is worth the investment, this episode delivers a straightforward and compelling case.

Mick opens the conversation by sharing how he landed in Dubai 23 years ago, drawn by short queues and big opportunity. He describes the city's business culture as fast-paced, multicultural, and hungry for different and better approaches.

The conversation shifts to the philosophy behind coaching. Mick is direct about his approach. "If I come and tell you what to do, who owns it? Well, I do," he explains. His method centers on asking questions that open up space for entrepreneurs to think differently about what they already know. Having logged over 25,000 hours of coaching, Mick has seen firsthand that taking ownership away from people simply does not work.

Brent raises the tension between coaching and advising, drawing on his own EO experience. Mick responds with a breakdown of coaching effectiveness, noting that readiness, relationship quality, tools, and belief all factor in. He has even handed back money when clients were not prepared to own their change.

On the topic of age and coaching, Mick pushes back on the assumption that older entrepreneurs resist learning. "It doesn't have much to do with chronological age. It has to do with mental agility," he says. Fixed mindsets at any age present the greater obstacle.

Mick also draws a comparison between sport and business, arguing that business is more demanding because of its constant, low-level anxiety and unpredictability. He encourages entrepreneurs to understand their strengths, build rituals that anchor great weeks, and ensure their meetings create space to think and build.

The episode wraps with Mick promoting 2B Limitless's ICF-accredited performance coaching program, led by his partners Peter Charles Turner and Tony Martin.

This episode makes a strong case for why entrepreneurs at every stage need someone in their corner who will challenge them without taking the wheel. Mick Todd's approach is grounded in a simple truth. People perform at their best when they own their growth. If you want to be limitless in business and in life, stop waiting for someone to hand you the answers and start owning the questions.